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Insights & Ideas
The EdTech Growth Blog
Practical strategies, frameworks, and hard-won lessons for EdTech founders who want to win district contracts and build sustainable, predictable revenue.


The Leadership Question Most EdTech Founders Avoid
I ask every founder I work with a question that usually makes them uneasy. "If you disappeared for 30 days starting tomorrow, what would happen to your company?" Founders usually answer in three ways. Some quickly list all the problems that would get out of hand. Others hesitate and admit they don't know. A few say their team would manage just fine. The last group may not have the biggest companies, but they're building something that lasts. The Product Trap Most EdTech found


The EdTech Graveyard: Why Companies That Stand Still Outlast Those That Sprint
The EdTech graveyard is full of companies that innovated themselves to death. Not because their technology failed. Not because their ideas were bad. But because they changed direction, which changed their value proposition. I've seen it happen over and over. Founders with solid products—chasing trends, rebranding during funding cycles, and pivoting before districts can implement. And eventually, they disappear. The pattern is predictable. The lesson is hard to learn. The Supe


Why Most Founders Lose Deals They Should Have Won
The Question That Changed How I Listen — and How I Sell For most of my career, I thought I was a good listener. I'd show up to every district meeting prepared—slides ready, ROI deck polished, talking points rehearsed. I wasn't arrogant. I just wanted to prove I understood. But somewhere between "sharing insights" and "building rapport," I stopped listening. I was hearing just enough to form a great response—not enough to truly understand what leaders were trying to tell me. I
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