Practical strategies, frameworks, and hard-won lessons for EdTech founders who want to win district contracts and build sustainable, predictable revenue.
The Question That Changed How I Listen — and How I Sell For most of my career, I thought I was a good listener. I'd show up to every district meeting prepared—slides ready, ROI deck polished, talking points rehearsed. I wasn't arrogant. I just wanted to prove I understood. But somewhere between "sharing insights" and "building rapport," I stopped listening. I was hearing just enough to form a great response—not enough to truly understand what leaders were trying to tell me. I
