Practical strategies, frameworks, and hard-won lessons for EdTech founders who want to win district contracts and build sustainable, predictable revenue.
Would you believe me if I told you your pipeline is fine? Rarely is it a pipeline problem. The problem is your sales process. You get meetings, give solid presentations, and send well-thought-out proposals. Then nothing happens. You follow up a few times, but eventually move on, thinking you need more leads. But if you add more leads to a broken sales process, you just get more ignored proposals and waste more time on deals that won’t close. The real issue is almost always yo