Edtech Growth Architect
Helping EdTech Founders Win K-12 District Budgets
40 years of global EdTech experience. Predictable 3-year revenue models built through alignment to funded mandates—not features. From teacher-level to ministry-level.
40 Years in Edtech
40+
In EdTech
12
Countries served
100s
Founders Coached
3yr
Revenue Model
Meet Michael
EdTech Growth Architect · Global Sales Strategist · Leadership Catalyst
Navigating the ever-evolving EdTech landscape on a global scale demands more than strategy—it requires innovation, empathy, and a relentless pursuit of excellence. I'm here to strike that balance.
As a seasoned Executive, I've honed a unique blend of strategic prowess and analytical precision that consistently propels revenue growth beyond expectations. My journey has a legacy marked by a global presence and a passion for cultivating leaders within teams.
For 40 years in EdTech, I've left my mark at industry-leading companies. I've redefined industry standards with a track record of establishing successful sales frameworks across twelve countries and orchestrating seamless transitions from teacher-level to district-level to ministry-level sales models.
In a world of buzzwords and bravado, I believe in results, not rhetoric.
What I specialize in
Three Paths to EdTech Growth
From one-on-one founder coaching to enterprise sales frameworks and organizational management — every engagement is built around your specific stage and goals.
Founder Coaching
As a Maxwell Leadership Certified Coach, Teacher, Trainer, and Speaker, I partner with EdTech founders to unlock intrinsic leadership, build confident sales conversations, and drive measurable growth.
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Outsourced sales leadership and organizational management — from building formal sales infrastructures to leading teams across twelve countries with multi-million dollar pipelines.
EdTech Management
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Highly focused strategy coaching sessions tailored to your company's distinct goals — whether pioneering new technologies, scaling solutions, or navigating district-level procurement.
EdTech Strategy
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Success Stories
What Founders Say
"Mike is an education sales genius! He has helped my company go from low sales to some mega sales during our time together. His approach is not high pressure or using any kinds of sales tricks, but simple, easy to follow value based selling. I wholeheartedly recommend working with Mike."
T
Travis
Founder
"Mike is a colleague, mentor, and friend. His title, 'EdTech Growth Architect,' is an understatement. His ability to navigate complex sales models, from the classroom to the ministry level, is unparalleled in the industry."
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Josh
Founder
"Working with Michael Bates as my business coach has been a transformative experience. From the very beginning, Michael helped shift my mindset, empowering me to confidently represent myself as an expert in my industry."
S
Sonia
Founder
"Mike coaches his clients to lead with humility, confidence, and a precision focus on real-world results. I continue to learn a lot from Mike and recommend him without hesitation."
S
Sarah
CEO/Founder