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Value has a value only if its value is valued

In September 1991, Brian Dyson, former CEO of Coca Cola, delivered a powerful speech at the 172nd commencement at Georgia Tech. One of the key takeaways from his speech was the idea that "Value has a value only if its value is valued."


Dyson used the metaphor of juggling five balls in the air to illustrate the importance of balancing different aspects of our lives. He said that work is like a rubber ball – if we drop it, it will bounce back. But the other four balls – family, health, friends, and spirit – are made of glass. If we drop one of these, they will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same.


The message is clear: we must understand the importance of balancing our different responsibilities and strive for balance in our lives. Work is important, but it should not come at the expense of our family, health, friends, and spirit. We must prioritize and value these things just as much as we value our work.


In today's fast-paced and constantly connected world, it can be easy to get caught up in the hustle and bustle of work and neglect the other important areas of our lives. But as Dyson reminds us, "Value has a value only if its value is valued." It's important to take a step back and evaluate the things that truly matter to us and make sure we are giving them the attention and priority they deserve.

Remember the words of Brian Dyson and strive for balance in your life. Value the things that truly matter and make sure they are valued in return.

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